Women are going for a greater curiosity in, and have a more sophisticated understanding of electronics than ever before.
Women actually spent even more on technology last year than men, based on the GADGETS Association. It says women accounted for $55 billion of the $96 billion allocated to electronics gear (statistic from a January 6 CEA press release).
Women are increasingly thinking about gadgets, from Dvd and blu-ray players to digital cameras, for themselves or birthday presents for his or her families.
Nearly a third of women consider themselves early adopters willing to buy cutting-edge customer technology.
CEA reported that ladies in the usa are becoming much more likely to use gadgets. CEA’s study provides detailed information regarding the attitudes, buy considerations, decision influences, purchase channels, current item ownership, and future purchase intent. Here are some of the findings:
– Women are involved in 89 percent of all consumer electronics purchase decisions.
– 84% of women believe that new technologies can enhance their lives.
– 48% of women age 18-34 own an electronic camera.
The CEA survey noted that women have extremely positive reactions to specific technology areas, like HDTV, mobile phones, and portrait digital photography.
Women have significantly more buying power plus they progressively use technology to control their busy schedules. Women’s comfort and ease with technology is at an all-time great.
Women want items that make it simple to connect and make it easy to operate; limited wiring or no cables at all; thin, well-designed items; making electronics obtainable in different colors is not very important; low on setup and high on usability. Usability frequently is an essential factor to women when they buy technology;
At CES, organizers hung big pink banners stating “Technology is normally a Girl’s Greatest Friend,” despite the fact that the group’s own research found a third of women surveyed don’t like items with girlie colours.
Nearly three-quarters of females surveyed complained about becoming overlooked or patronized by sales people when searching for electronics.
A growing number of companies are beginning to focus on their wares toward female buyers.
Sony is normally outfitting its reviews with product features that lots of ladies seek and is usually designing Sony Style retail stores to charm to women’s choices by creating a host where women feel safe. Many of Sony’s initiatives are focused on functionality.
Women are becoming informed and involved in technology areas where they once got little if any presence.